Unit 1 Film Industry
  Text A The Harry Potter Economy
  Text B China's Investment in Silver Screen
Unit 2 Green Economy
  Text A A Sustainable Path to Prosperity
  Text B Green Logistics: What It Is and Why It Matters
Unit 3 Digital Economy
  Text A Disruptive Innovation—The Four Tiers of Digital Transformation
  Text B How to Turn a Supply Chain Platform into an Innovation Engine
Unit 4 Creativity and Innovation
  Text A The Postmodern Craving for Creativity
  Text B Design Thinking
Unit 5 Commercial Litigation
  Text A Forced Arbitration: A Clause for Concern
  Text B The McDonald's Coffee Lawsuit and Now, the Rest of the Story...
Unit 6 Mass Customization
  Text A BMW Drives Germany
  Text B How Mass Customization Is Changing Our World
Unit 7 Crisis Management
  Text A A Crisis Made in Japan
  Text B Crisis Management in Belgium: The Case of Coca Cola
Unit 8 Internet and Our Life
  Text A How “Buy Online, Pick Up In Store” Gives Retailers an Edge
  Text B Has the Internet Brought Us Together or Pulled Us Apart?
Unit 9 Career Planning
  Text A How to Change the World
  Text B How Will You Measure Your Life?
Unit 10 Entrepreneurship
  Text A Can Red Wine Help You Live Forever?
  Text B An Interview with Tim Ferriss—Author of The 4 Hour Workweek