Chapter 1 Understanding Culture & Communication
  1.1  The nature of culture
    1.1.1  Definition of culture
    1.1.2  The elements of culture
    1.1.3  The characteristics of culture
Key terms
  Exercises
  1.2  Basic communication study
    1.2.1  Communication defined
    1.2.2  The communication process
    1.2.3  The components of communication
    1.2.4  The models of communication
    1.2.5  Characteristics of communication
    1.2.6  Mastering effective communication skills
Key terms
  Exercises
  1.3  Culture and communication
    1.3.1  The relationship between communication and culture
    1.3.2  How does culture affect communication
    1.3.3  What cultural aspects affect communication
    1.3.4  The importance of effective communication in culture
  Exercises
Chapter 2 Understanding Intercultural Communication
  2.1  Understand intercultural communication
    2.1.1  What is intercultural communication (ICC)
    2.1.2  The forms of intercultural communication
    2.1.3  The features of intercultural communication
Key terms
  Exercises
  2.2  The rapid increase of intercultural communication
    2.2.1  Mass migration patterns
    2.2.2  The global community
    2.2.3  Technology development (transportation, communication)
  Exercises
  2.3  Barriers in intercultural communication
    2.3.1  Barriers in intercultural communication
    2.3.2  Ethics in intercultural communication
Key terms
  Exercises
  2.4  Improve intercultural competence
    2.4.1  Intercultural communication competence
    2.4.2  Components of intercultural communication competence
    2.4.3  Successful intercultural communication
  Exercises
Chapter 3 Verbal Communication
  3.1  Understanding verbal communication
    3.1.1  Define verbal communication
    3.1.2  The functions of language in verbal communication
    3.1.3  Verbal messages and verbal system
Key terms
  Exercises
  3.2  Language and culture
    3.2.1  Language
    3.2.2  The relation between culture and language
Key terms
  Exercises
  3.3  Cultural impact on verbal communication
    3.3.1  Layers of words meanings
    3.3.2  Different connotations between Chinese and English
Key terms
  Exercises
Chapter 4 Nonverbal Communication
  4.1  Understand nonverbal communication
    4.1.1  Definition of nonverbal communication
    4.1.2  Principles of nonverbal communication
    4.1.3  Functions of nonverbal communication
    4.1.4  Importance of nonverbal communication
    4.1.5  Classification of nonverbal communication
    4.1.6  Characteristics of nonverbal communication
Key terms
  Exercises
  4.2  Cultural differences in nonverbal communication
    4.2.1  Facial expression
    4.2.2  Gestures
    4.2.3  Paralanguage
    4.2.4  Posture
    4.2.5  Proxemic distances
    4.2.6  Eye contact
    4.2.7  Touch
    4.2.8  Appearance
    4.2.9  Artifacts
    4.2.10  Temporal language
Key terms
  Exercises
Chapter 5 Comparison Culture: China and the West
  5.1  Civilization
    5.1.1  China: Yellow civilization
    5.1.2  The West: Blue civilization
  Exercises
  5.2  Language
    5.2.1  The Chinese language
    5.2.2  The English language
  Exercises
  5.3  Art
    5.3.1  Chinese art
    5.3.2  Western art
  Exercises
  5.4  Education differences
    5.4.1  Chinese education
    5.4.2  Western education
  Exercises
  5.5  Cuisines and drinks
    5.5.1  Chinese cuisines and drinks
    5.5.2  Western cuisines and drinks
  Exercises
  5.6  Medicine and fitness
    5.6.1  Chinese medicine and fitness
    5.6.2  Western medicine and fitness
  Exercises
  5.7  Festivals
    5.7.1  Major traditional Chinese festivals
    5.7.2  Festivals and celebration in English-speaking countries
  Exercises
Chapter 6 Cultural Differences in Business Customer and Etiquette
  6.1  Greeting
    6.1.1  Verbal greeting
    6.1.2  Nonverbal greeting
    6.1.3  Successful greeting in business
  Exercises
  6.2  Business card exchange
    6.2.1  Importance of business cards exchanging
    6.2.2  The right timing for card exchanging
    6.2.3  Cultural differences of card exchanging
    6.2.4  Successful business cards
  Exercises
  6.3  Business dress
    6.3.1  The significance of business dress
    6.3.2  Formal attire around the world
    6.3.3  Traditional attire and business dress: Differences and connections
  Exercises
  6.4  Gift-giving
    6.4.1  Cultural differences in gift-giving
    6.4.2  Cultural principles shaping gift-giving practices
  Exercises
References