Unit 1  Company Employment
  1.1  Applying for a Job
  1.2  Training Course
  1.3  Supplementary Reading
  1.4  Case Study
Unit 2  Company Management
  2.1  Department Setting
  2.2  Work Pressure
  2.3  Supplementary Reading
  2.4  Case Study
Unit 3  Corporate Culture
  3.1  Components of Company Culture
  3.2  Successful Codes
  3.3  Supplementary Reading
  3.4  Case Study
Unit 4  Product Development
  4.1  Product Life Cycle
  4.2  Personalized Service
  4.3  Supplementary Reading
  4.4  Case Study
Unit 5  Product Promotion
  5.1  Brand Awareness
  5.2  Customer Service
  5.3  Supplementary Reading
  5.4  Case Study
Unit 6  Business Exhibition
  6.1  Canton Fair
  6.2  Competitive Products
  6.3  Supplementary Reading
  6.4  Case Study
Unit 7  Cross-Border E-Commerce
  7.1  International E-business (platforms)
  7.2  Online Marketing Strategy
  7.3  Supplementary Reading
  7.4  Case Study
Unit 8  Business Travel
  8.1  Travel Abroad
  8.2  Itinerary
  8.3  Supplementary Reading
  8.4  Case Study
Unit 9  Business Meetings
  9.1  Well-prepared Meeting
  9.2  Meeting Agenda
  9.3  Supplementary Reading
  9.4  Case Study
Unit 10  Global Business
  10.1  Barriers to International Trade
  10.2  Go Global
  10.3  Supplementary Reading
  10.4  Case Study