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全媒体时代当代民族文学多模态传播路径研究
ISBN:9787566326355
作者:作者:李佩瑾|责编:钟平
定价:¥78.0
出版社:对外经贸大学
版次:第1版
印次:第1次印刷
开本:4 平装
页数:346页
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目录

1.The Development of Omni - Media and Digital Communication
  1.1 The Development of Omni - Media
    1.1.1 The Emergence and Development of the Omni - Media Concept
    1.1.2 Communication and Publishing Environment in Omni - Media Era
    1.1.3 Interactive Platforms and Its Multi - Dimensional Communication Efficiency in the Omni - Media Era
  1.2 Digitalization of Communication
    1.2.1 Digitalization of Communication is the Inevitable Choice and Opportunity for Communication Development
    1.2.2 The Impact of Digitization on Communication
2.The Translation and Communication of Contemporary Ethnic Literature
  2.1 Overview of Contemporary Ethnic Literature and Its Translation and Communication
  2.2 Research Status of Translation and Communication of Contemporary Ethnic Literature
  2.3 The Current Dilemma of International Communication of Contemporary Ethnic Literature
  2.4 The Boundary Tension of the Overseas Communication of Contemporary Ethnic Literature
    2.4.1 “World Universality” and “Ethnic Speciality”
    2.4.2 “Macro - proposition” and “Micro - narration”
    2.4.3 “Saying to Oneself” and “Dialogue with Others”
  2.5 The Efficiency Logic of Overseas Communication of Contemporary Ethnic Literature
    2.5.1 Inspiring Efficiency Logic: Polyphonic Communication from the Perspective of Foreigners
    2.5.2 Public Trust and Efficiency Logic: Content Guidance and Value Communication
    2.5.3 Modality Efficiency Logic: Digital Communication and Matrix Modality
    2.5.4 Feedback Efficiency Logic: Dynamic Monitoring and Customized Communication
3.The Multi - Modal Communication Paths of Ethnic Literature
  3.1 The Theoretical Basis and Fundamental Connotation of Multi - Modal Translation and Communication
  3.2 The Realistic Rationales for Multi - Modal Communication of Ethnic Literature
  3.3 Several Dimensions of Multi - Modal Translation and Communication
    3.3.1 Graphic Media: Outlining the Ethnic Culture and Promoting National Image
    3.3.2 Auditory Media: Audio Media's Enhancement of Ethnic Cultural Identity
    3.3.3 Audio - Visual Media: New Ideas for Protecting and Inheriting Ethnic Culture
    3.3.4 Meta - Universe and Other Modalities and Media
  3.4 Multi - Modal Integration Communication Mechanism
  3.5 The Acceptance and Application Prospects of the Multi - Modal Communication of Ethnic Literature
4.Case Study of Multi - Modal Translation and Communication of Contemporary Ethnic Literature
  4.1 Multi - Modal Translation, Communication and Acceptance Study of Alai and His Works
  4.2 Multi - Modal Translation, Communication and Acceptance Study of Chi Zijian and Her works
  4.3 Multi - Modal Translation, Communication and Acceptance Study of Aku Wuwu and His works
  4.4 Multi - Modal Translation, Communication and Acceptance Study of Jidi Majia and His Works
5.The Renewal Paths of Multi - Dimensional Communication of Contemporary Ethnic Literature in the Omni - Media Era
  5.1 Overall Thinking and Orientation of the Digital Development of Contemporary Ethnic Literature
  5.2 Realization Strategies of Digital Communication of Contemporary Ethnic Literature
6.Conclusion
References

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