Unit 1 Overview of Cross-border E-commerce
  Part A The Concept and Significance of Cross-border E-commerce
  Part B The Classifications of Cross-border E-commerce
  Part C The Main Models of Export and Import Cross-border E-commerce
  Part D The Status Quo and Development Trend of Cross-border E-commerce
Unit 2 Main Cross-border E-commerce Platforms
  Part A Amazon and eBay
  Part B Alibaba and AliExpress
  Part C Wish
  Part D Shopee, Lazada and Other Regional Cross-border E-commerce Platforms
Unit 3 Opening a Cross-border E-commerce Store
  Part A Preparing for Opening a Cross-border E-commerce Store
  Part B Registering for a Cross-border E-commerce Store
  Part C Launching Products on a Cross-border E-commerce Platform
  Unti 4 Marketing on Cross-border E-commerce Platforms
  Part A Concepts Related to E-commerce
  Part B Store Description and Product Listing Design
  Part C Promotion Activities
  Supplementary Reading
Unit 5 Market Research of Cross-border E-commerce
  Part A Basic Principle and Logic for Product Selection in Cross-border E-commerce
  Part B Practical Methods of Market Research for Cross-border E-commerce
  Part C Data Analysis for Cross-border E-commerce
  Supplementary Reading
Unit 6 Cross-border E-commerce Customer Service(Ⅰ)
  Part A An Introduction to Customer Services and Factors Affecting Customer Experience
  Part B Rules and Features of Cross-border E-commerce Customer Service
  Supplementary Reading
Unit 7 Cross-border E-commerce Customer Service(Ⅱ)
  Part A Basic Online Communication Skills of Customer Services
  Part B Practices of Customer Service for B2B
  Part C Tips and Templates for Customer Service in Some B2C Scenarios
Unit 8 Policies and Terms on Cross-border E-commerce Platform
  Text A Various Policies and Common Pitfalls
  Text B Intellectual Property
  Text C Appeal and Plan of Action
  Supplementary Reading
Unit 9 Cross-border E-commerce Online Payment
  Text A An introduction to Dominant Online Payment Platforms Worldwide
  Text B Online Payment Platforms in China
  Supplementary Reading
Unit 10 Cross-border E-commerce Logistics
  Text A An introduction to Logistics Services
  Text B Functions of Overseas Warehouses and the Way to Establish them
  Supplementary Reading
Unit 11 Cross-border Customs Tax (VAT) and Changes in New E-commerce Regulations
  Text A An introduction to Customs and VAT
  Text B Changes in New E-commerce Regulations
  Supplementary Reading
Unit 12 ERP and Supply Chain of Cross-border E-commerce
  Part A ERP
  Part B Supply Chain
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