Acknowledgments
Prologue
  ‘April is the cruellest month...'
  Look Backward, Enquire Farther
  1.A Renewed Approach to Marshall McLuhan's Poetics
    From Figure to Ground
    What Was THAT? McLuhan's ‘Little Point
    Pointing to Action: This Book
    Digging the Ground
    Hey, Marshall McLuhan, What Were You Doin
    Oh, What a Seer He Was
    The Electric/Eclectic Humanist
    Learning the Grammar
    Post-Literate 'Paideia
    From Integral Awareness to Storytelling
PART ONE: THE MOSAIC
  2.Towards Post-Secondary Orality: The Mosaic
    Embodying McLuhan
    Casting the Hybrid
    Substantial Discontinuity
    What's in a Probe
    Playing with Form
    Render Not Narrate
    McLuhan's Interactive Mosaic or Post-Secondary Orality
  3.Thus Spoke the Oracle
    Oracular Pronouncements
    Interfacing Orality and Literacy
    Performative Storytelling
  4.Let the Guru Resound
    The Gurus'Guru
    Redefining Space
    Holistic Mosaic: Western Science, Eastern Philosophies
    Touch-A Touch-A Touch the Guru
  5.A Conscious Modernist Craftsman
    A Pioneer of (New) Modernist Studies
    Universal Quest, Fragmented Rendering
    To Make You Feel: Probing through Language
  6.The Hyper-Language of the Media 'Fan
    Media Fan or Grammarian of Media
    Hypertexting the Mosaic
    De-Hypertexting the Mosaic
    Electrifying Hybrid
PART TWO: MODERNIST ASCENDANCIES
  7.McLuhan and Media Studies
    Labelling the Media Theorist
    Evolutionary Grammarian
    A Political Thomist
    A Classic Modernist
  8.From Literature to Media Studies
    Conscious Planning
    Practical Mystics
    From Renaissance to Modernism
    On a Mission
  9.Ford Madox Ford: ‘Not Mere Chat
    Literature Matters
    An Imaginative Writer
    Things, Not Words
    Comparing Strategies
    Rendering Change
    Ford's The Füfth Queen: Probing the Making of the Gutenberg Galaxy
  10.James Joyce: Vivisecting Society
    Applied Joyce
    Sci-Fi Phantasmagoria
    Grotesque Vivisection
    Newspaperwise Attack
  11.Ezra Pound: Pursuing Persuasion, Translating Cultures
    Epical News
    From Old to New Learning
    (Ideo) Grammatic Baedeker
    Totalitarian Craft
  12.Wyndham Lewis: Blasting Time, Blessing Space
    A Proto-Postmodernist
    From Time to Space
    Experiencing Arrest
    Counterblastings
PART THREE: APPLIED McLUHAN
  13.Literature and Media: A Round Trip
    Engaging with or Applying McLuhan
    ‘Visual Literate' Forms
    Masking the Guru
    Actual Sci-Fi
    Rear-View Mirrors
    Performing Presence
    Pathological Narcissuses
    Charismatic Flesh
  Epilogue: Witty Fool or Foolish Wit
    Merging Right and Left
    Coda: Enters the Fool, Exit All Others
Notes
Bibliography
Index